How to Improve Your Email Marketing Open Rate and Unsubscribe Rate
It is important to understand your email marketing open rate and unsubscribe rate before you decide which email to send. Your open rate shows how many people opened your emails, and your unsubscribe rate shows how many people chose to opt out. 
First, you should know your subscribers’ initial entry point. If you are looking to increase your email subscribers’ engagement, send them a welcome series. If they are already subscribers, send them more sales notifications or blog posts. Similarly, they may prefer to receive classical music instead of pop music. You can also segment by location to let them know about events in their area. If you are targeting your email to the general public, segment your list according to their interests and habits.
Segment by audience: Knowing your audience’s preferences will help you segment your emails better. For example, new subscribers should receive a welcome series. Other subscribers may want to subscribe to your blog post. Others may prefer sale notifications. If your audience is active on social media, they may be interested in classical music. You can also segment your list based on the location of your subscribers. If your target market is located in one region, you can target them with specific offers that are relevant to their interests.
Sponsorship: To sponsor an email, you must have an extensive marketing budget, and a well-developed understanding of data. If you are a small business, sponsoring an email may be out of your price range. However, you can easily build an engaged list by paying $25 or less per month. You can embed subscription forms on your website. Make sure that subscribers know what they’ll be receiving when they subscribe to your list. Otherwise, your email will be flagged as spam and the subscriber will unsubscribe.
Ensure that your email database is up to date. This will help you increase your engagement rates and improve your deliverability. For example, you should delete subscribers who haven’t engaged in your email messages for more than six months. This can also help you improve your deliverability. If your subscribers unsubscribe from your newsletter, make sure they can easily find it. This will allow them to unsubscribe. And, of course, your message should be categorized as a promotional one.
When sending an email, consider the time of day. The most effective time for sending an email is Tuesday at 11 AM ET. Keep in mind that 55% of emails are opened on mobile devices. So, you should always send them during the day when people are more likely to open your emails. This way, you can increase your open rate and click through rate. But, remember that you should always be aware of your subscriber’s preferences so that you can make your email more personal and relevant.
A well-structured email campaign is essential to ensure that your audience is engaged with your content. Using an email service provider will help you manage your email marketing campaign and provide templates. Then, you can also use these services to handle subscriptions and unsubscribers. Most ESPs will also let you embed subscription forms on your website. When subscribers sign up, it’s important to make it clear exactly what they will receive in the future. If you send an email with promotional content that is unrelated to what they’ve already bought, this will only lead to the subscribers marking your message as spam.
When it comes to sending an email, you should avoid using unrelated or irrelevant content. It is important to send an email at the right time of day. It’s best to send emails on Tuesday at 11 AM ET. It is a good idea to consider the time of day of your subscribers, as it can impact the number of people who open your emails. The subject line should be personalized and aligned with the rest of the email.
